Paris Fashion Week 2024 witnessed a stellar showcase of fashion, beauty, and empowerment, with two of Bollywood’s most celebrated actresses—Alia Bhatt and Aishwarya Rai Bachchan—gracing the ramp for L’Oréal Paris. Held at the iconic Place de l’Opéra in Paris, the event featured a special runway show themed “Walk Your Worth”, which celebrated self-worth, inclusivity, and female empowerment on a global stage. Both stars represented the essence of Indian cinema and brought their unique style and elegance to one of the most prestigious fashion weeks in the world.
Alia Bhatt's Paris Fashion Week Debut: A New Global Icon
Making her highly anticipated Paris Fashion Week debut, Alia Bhatt stole the spotlight with her striking look. As the newly appointed Global Brand Ambassador for L’Oréal Paris, Alia’s appearance marked a milestone in her international career. She wore a custom couture piece by renowned Indian designer Gaurav Gupta, known for blending traditional Indian craftsmanship with modern silhouettes. Alia donned a metal-cast silver breastplate, intricately designed with motifs of intertwining snakes and birds, which added an air of mystique to her ensemble. Paired with sleek black velvet trousers, her outfit perfectly blended avant-garde fashion with a contemporary Indian aesthetic.
Alia’s bold and fierce look was accentuated by her wet-hair style, a trend that has been embraced by top international fashion icons. Her makeup, created by celebrity makeup artist Puneet Saini, used L’Oréal Paris products to highlight her features. Alia flaunted the Infallible 32H Freshwear Liquid Foundation in shade 125 and the Infallible Concealer in shade 312, achieving a flawless complexion. Her eye makeup was equally striking, with the Panorama Mascara and the Infallible Grip 24H Gel Automatic Eyeliner in Brown Denim, bringing attention to her eyes. To complete her look, Alia wore the L’Oréal Paris Infallible Matte Resistance Liquid Lipstick in shade 601 Worth it, which is being dubbed as “The Alia Shade”—a perfect pinky-nude tone that complemented her overall ensemble.
Alia Bhatt at L'Oréal Paris fashion week 📸 pic.twitter.com/NW3RA5n41R
— Alia's nation (@Aliasnation) September 23, 2024
Aishwarya Rai Bachchan: A Veteran of Paris Fashion Week
While Alia Bhatt made her debut, Aishwarya Rai Bachchan, a long-time face of L’Oréal Paris, once again proved why she remains a fashion icon. Wearing a bold red bubble-hem gown designed by Mossi, Aishwarya captivated the audience with her elegant poise. Her gown featured a cape with the slogan “We Are Worth It”, symbolizing the empowerment message L’Oréal Paris has long championed.
Aishwarya’s look was enhanced by her classic French makeup, with L’Oréal Paris products helping her achieve a radiant complexion. She used the Infallible 32H Matte Cover Foundation in shade 145, along with the Infallible Powder Foundation in shade 180. Her eyes were accentuated by the Infallible Grip 24H Matte Liquid Eyeliner in Black and the Infallible Grip 24H Gel Eyeliner in Brown Denim, which gave her the signature bold and dramatic look she’s known for. Her lips were completed with the L’Oréal Paris Color Riche Intense Volume Matte Slim Lipstick in shade 666 – I Win, adding a striking deep red hue to her overall look.
Adding to her regal appearance was her voluminous bouncy blowout, styled by International L’Oréal Paris Hair Artist Stephane Lancien. As Aishwarya walked the ramp, she greeted the audience with a traditional Indian namaste, combining global elegance with Indian cultural pride.
Aishwarya Rai Bachchan has been named to replace the current director of L'Oréal Paris Fashion Week 2024! She is the one who truly reigns supreme in doing it, and no one else does it like her. Once again, we are in awe of her elegance, confidence, and timeless beauty.… pic.twitter.com/MytJDrGoEa
— D.shahrin ahmed (@ahmedshahrin) September 24, 2024
The “Walk Your Worth” Theme: Empowering Women Globally
The L’Oréal Paris show, themed “Walk Your Worth”, centered on promoting self-worth, inclusivity, and the solidarity of women across the world. The runway show featured women from various fields, showcasing how fashion and beauty can be a platform for female empowerment. Both Alia Bhatt and Aishwarya Rai personified this message by bringing their unique personalities and international recognition to the event.
L’Oréal Paris has long been a champion of women’s empowerment through its campaigns and brand ethos. With Alia Bhatt recently becoming the Global Brand Ambassador, the brand is also signaling a growing focus on India’s expanding global influence in both cinema and fashion. Aishwarya Rai Bachchan, having represented the brand for over two decades, continues to be a shining example of grace and empowerment.
Global Impact: Bringing Indian Glamour to the World Stage
The appearance of Alia Bhatt and Aishwarya Rai Bachchan at Paris Fashion Week 2024 symbolizes the increasing prominence of Indian cinema and fashion on the global stage. Their presence at such a prestigious event reflects not only the rise of Bollywood icons in international fashion but also India’s growing influence in beauty and lifestyle sectors worldwide.
Alia Bhatt’s debut was met with high praise from fashion critics, and her ensemble is expected to set new trends in both Indian and global fashion circuits. Her collaboration with Gaurav Gupta further cements Indian designers’ presence in the global haute couture arena. Meanwhile, Aishwarya Rai’s sophisticated style continues to resonate with fans around the world, reinforcing her position as a global beauty icon.
The event also holds significance for the brands involved. For L’Oréal Paris, the appearance of two Bollywood superstars alongside other international icons solidifies its presence in India while also appealing to a global audience. Both actresses represent the best of India on an international platform, encouraging more cross-cultural collaboration between India and the global fashion world.
Alia Bhatt in custom Gaurav Gupta Couture for her runway debut at the L’Oréal Paris - Le Defilé show
— Gaurav Gupta (@GG_Studio) September 24, 2024
She wears metal-cast silver breastplate adorned with intertwining snakes and birds, paired with black sharara trousers.
Stylist: Priyanka Kapadia#GauravGupta… pic.twitter.com/mX8PuaXOyf
Conclusion: A Memorable Moment at Paris Fashion Week 2024
The presence of Alia Bhatt and Aishwarya Rai Bachchan at Paris Fashion Week 2024 was not just about fashion—it was about representing Indian cinema and Indian culture on a world stage. Their appearances resonated with the theme of empowerment, showcasing how fashion can inspire confidence and celebrate individuality. As both actresses continue to represent India in international beauty and fashion, their impact will only grow in the years to come.
Paris Fashion Week 2024 will be remembered not just for its avant-garde fashion but also for the statement it made about the power of women, diversity, and cultural representation.
